The community for people who have to get NIL right.

Get the insights, expertise, and connections you need to build your business and make better NIL decisions — along with 200+ members across athletics, brands, agencies, law, finance, and technology.

Want to see inside first? Request guest access. Extended to NIL professionals across athletic departments, brands, agencies, law, and finance.


September in the NIL Forum

  • Research Poll: "Self-Made: Data Behind the Success of Women Athletes in NIL." Drawn from the largest ongoing NIL survey in the country, 5,000 college athletes and 1,000 high school prospects. Members use the findings in their own decks, proposals, and client work.

  • Expert Briefing: Amanda Christovich, Reporter, Front Office Sports, joined members live on September 15. Amanda is one of the most trusted reporters covering the business and policy transformation of college sports. The recording is available to members in the archive.

  • Office Hours: Members brought their questions to a live group discussion with Bill Carter on September 25.

  • The Community: Need an answer, expertise, or the right connection? Our 200+ members work across athletics, brands, agencies, law, finance, and NIL technology.

  • Coming in October: Jay Ezelle, Attorney, Starnes Sports leads the October 14 Expert Briefing at 1pm ET. Jay advises leading athletic programs on the transition from the amateurism model to the modern system.

Built for People Doing the Work

For Athletic Administrators

Stay ahead of revenue sharing, compliance shifts, and what peer institutions are actually doing, not what the press release says.

For Financial Advisors

Turn NIL fluency into a growth engine and connect with the people already working with these athletes, families, and programs.

For Agencies and Brands

See where the market is moving before your clients ask. Know who is doing what, find the right partners, and make better decisions before you spend.

For NIL Entrepreneurs

Most NIL products solve problems nobody has. Test yours against member-only data and candid feedback from the buyers you're pitching.


What You Can't Get Anywhere Else

You're not joining a directory. You're joining a trusted professional network. Meet the people shaping NIL across athletics, law, finance, brands, agencies, and technology, and build relationships that make your work better. Explore the community.

Once a month, someone who has actually done it takes your questions live. Not a panel, not a news recap. Past guests include Opendorse's co-founder and Michigan's NIL lead. Every session recorded.
See the briefing lineup.

Every month we survey 5,000 college athletes and 1,000 high school prospects, the largest ongoing NIL dataset in the country. Members use the findings in pitch decks, board memos, and client presentations.
See the research.

Every month, bring the situation you're actually dealing with to Office Hours with Bill Carter and put it in front of the room. Most consultants charge by the hour for this. How members engage.

Four full courses are included with membership. Close your own knowledge gaps, get a new hire up to speed, or turn what you learn in the Forum into action without the guesswork. Explore the courses.

Trusted by the Sports Industry & Valued by Members

Logo of Little League baseball organization with a shield and baseball icon.
Logo of LOVE Volleyball with the number '3' stylized as a heart symbol, on a white background.
Morgan Stanley logo in black text on a white background
LEARFIELD logo with black square and stylized 'L' icon
Logo for Dick's Sporting Goods with the store name and a basketball graphic.
Logo of Robert Morris Colonials featuring a pirate mascot

“If you want to grow, get sharper, and join a community that’s truly committed to doing NIL the right way, this is worth it.” — Aaron Ray, JD, LLM in Taxation

“The NIL Forum helps me feel like I am not falling behind during this pivotal moment in the college sports business ecosystem." — Cody Damon, Founder, WIN I WIN

“I rely on data from the Forum to guide families through recruiting and financial decisions with clarity.” — Taqueta Braxton, Founder, NIL$ense

Bill has spent 25+ years in sports marketing, co-founded and sold the agency Fuse, and has worked exclusively on NIL since 2020. He teaches NIL at Boston College, consults with Fortune 500 brands and Division I athletic departments, and serves as an expert witness in NIL litigation. The Forum is his network — opened up to you.

Bill Carter, Founder, The NIL Forum


Simple membership. Full access.

Click here for monthly membership ($39/month) or click here to save $50 on a yearly membership ($415/year.)

Every membership includes live Expert Briefings and the full recording library, the monthly Research Report, Office Hours, four on-demand courses, and direct access to 200+ NIL professionals.

Frequently Asked Questions

Who are the members?
Professionals working in NIL across athletic departments, law firms, financial advisory, agencies, brands, Collectives, and technology companies. More than 200 members and growing.

Can I use the research in my own work?
Yes. Members use NIL Forum Research Poll findings in their own pitch decks, board memos, proposals, and client presentations.

What if I miss a live briefing?
Every Expert Briefing is recorded and added to the member archive, so you can watch on your schedule.

Can I get guest access?
Professionals working in NIL can request a 30-day guest pass to see the Forum from the inside. Requests are reviewed within one business day.

Can my team get access?
Yes — group and institutional options are available. Email bill@studentathleteinsights.com and tell us how many seats you need.

Request guest access. Extended to NIL professionals across athletic departments, brands, agencies, law, and finance.