The community for people who have to get NIL right.

Get the intelligence, expertise, and connections you need to make better NIL decisions — from 200+ members across athletics, brands, agencies, law, finance, and technology.

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Member Connections

Tell me what you're trying to accomplish, and I'll help connect you with the people who can help.

Athletics

Athletic Directors , NIL Executives , Compliance, Coaches

Business

Brands, Agencies, Entrepreneurs, Platforms

Advisory

Attorneys, Agents, Financial Advisors, Consultants

Media & Research

Journalists, Researchers, Creators

What Members Are Using This Month

  • Expert Briefing, live Zoom on September 15 @ 1pm ET: Amanda Christovich, Reporter, Front Office Sports. Ask her what you can't Google!

  • NIL Forum Research Poll data — the largest ongoing survey in the country with 5,000 current college athletes and 1,000 High School prospects: “Self-Made: Data Behind the Success of Women Athletes in NIL.” Members can use the findings in their own decks, proposals, and client work.

  • Office Hours with Bill: September 25 @ 1pm via Zoom; Bring contracts, policies, or client questions you don't want to guess on. Leave with a straight answer.

  • The network: Need an answer, expertise, or the right connection? Our 200+ members work across athletics, brands, agencies, law, finance, and NIL technology.

Join for the Next Briefing

Recent Briefings — Recordings Included

  • Walker Jones, Executive Director, Grove Collective —August 13

    What donors actually respond to, how a top collective really operates, and where fan-driven NIL money goes. From the person who built one.

  • Erin Chaplin, Altius Sports Partners — July 14

    Where new athlete revenue is actually coming from, and how departments are restructuring to capture it without breaking what already works.

  • Opendorse CoFounder Blake Lawrence with short dark hair, smiling, sitting indoors with one hand touching his temple, wearing a black long-sleeve shirt.

    Blake Lawrence, Co-Founder of Opendorse — June 15

    What the endorsement data shows about deal volume, athlete behavior, and institutional adoption. From the person whose platform processes it.

  • University of Michigan NIL lead Danielle Davison smiling at the camera, wearing a beige cardigan over a black top, and a gold necklace against a gray background.

    Danielle Davison, Asst. AD for NIL at University of Michigan — May 13

    How one of the most sophisticated NIL operations in the country is staffed, structured, and run day to day.

  • Head of LEARFIELD's NIL Solly Fulp, wearing a collared shirt and jacket, outdoors with blurred green foliage in the background.

    Solly Fulp, EVP for NIL Growth & Development , LEARFIELD — April 21

    Where schools, brands, and media partners are placing their bets next, from someone with visibility across the whole ecosystem.

Built for People Doing the Work

For Athletic Administrators

Stay ahead of revenue sharing, compliance shifts, and what peer institutions are actually doing — not what the press release says.

For Financial Advisors

Turn NIL fluency into a growth engine — and connect with the people already working with these athletes, families and programs.

For Agents, Consultants, and Brands

Don’t leave money on the table or lose the client. Know who is doing what. Find the people you need. Make better decisions before you spend.

For NIL Entrepreneurs

Most NIL products fail because they solved a problem nobody has. Member-only data, unvarnished feedback in Office Hours from the exact buyers you're pitching, and a network that opens doors.

What You Can't Get Anywhere Else

Get connected. You're not joining a directory. You're joining a trusted professional network. Meet the people shaping NIL across athletics, law, finance, brands, agencies, and technology — and build relationships that can help you do your work better.

Stay ahead. Once a month, someone who has actually done it takes your questions live. Not a panel, not a news recap. The Grove Collective's director on donor behavior. Michigan's NIL lead on how a major department is built. Every session recorded.

Get proof. Every month we survey 5,000 college athletes and 1,000 high school prospects — the largest ongoing NIL dataset in the country. Delivered as a live briefing and a written report. Members use the data freely in their own pitch decks, board memos, and client presentations.

Get unstuck. Third Friday, every month. Bring the situation you're actually dealing with and put it in front of the room. Most consultants charge by the hour for this.

Continue to learn. Three full courses are included with membership. Close your own knowledge gaps, get a new hire up to speed, or turn what you learn in the Forum into action — without spending hours figuring it out yourself.

Trusted by the Sports Industry & Valued by Members

Logo of Little League baseball organization with a shield and baseball icon.
Logo of LOVE Volleyball with the number '3' stylized as a heart symbol, on a white background.
LEARFIELD logo with black square and stylized 'L' icon
Morgan Stanley logo in black text on a white background
Logo of Robert Morris Colonials featuring a pirate mascot
Logo for Dick's Sporting Goods with the store name and a basketball graphic.

“If you want to grow, get sharper, and join a community that’s truly committed to doing NIL the right way, this is worth it.” — Aaron Ray, JD, LLM in Taxation

“The NIL Forum helps me feel like I am not falling behind during this pivotal moment in the college sports business ecosystem." — Cody Damon, Founder, WIN I WIN

“As the founder of NIL$ense, I rely on insights from the Forum to guide families through recruiting and financial decisions with clarity.” — Taqueta Braxton

Bill has spent 25+ years in sports marketing, co-founded and sold the agency Fuse, and has worked exclusively on NIL since 2020. He teaches NIL at Boston College, consults with Fortune 500 brands and Division I athletic departments, and serves as an expert witness in NIL litigation. The Forum is his network — opened up to you.

Bill Carter, Founder, The NIL Forum

Simple membership. Full access.

Monthly: $39 per month.
Yearly: $415 per year (saves over $50.)

Every membership includes all three courses, every live Expert Briefing plus the full recording library, the monthly Research Report and the data behind it, Office Hours, and direct access to the 200+ member network — ask a question, request an intro, get pointed to the right person.

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Frequently Asked Questions

Is this a course or a community?
Both. The three courses get you competent fast. The briefings, the research, Office Hours, and the people — that's what members come back for every month.

How much time does it take?
One hour a month for the Expert Briefing, one for Office Hours if you have something to bring. The courses and the research are there the day you need them. Reaching out to another member takes as long as it takes to send a message.

What happens after my trial?
On day 30, you decide. No credit card on file, nothing to cancel, no awkward phone call. Join if the Forum earned it.

Can my team get access?
Yes — group and institutional options are available. Email bill@studentathleteinsights.com and tell us how many seats you need.

Start your free 30-day trial

Full access from day one. Know what's happening. Ask your toughest questions. Connect with people doing the work. And act on what you learn.

No credit card required. On day 30, you decide.